Buck’s character design and animation were inspired by real Mailchimp business owners—the intentionally rough, drawn aesthetic feels as
ever-evolving and moldable as the small business experience itself.

Antfood’s audioscape brought the characters
and their professions to life in a way that's minimalist yet playful and exciting.

And finally, we were honored to work with
muti-instrumentalist Kishi Bashi, whose
custom-made modernized Americana track evokes a sense of joy and hopefulness to support the VO's optimistic message.