The Cosmopolitan of Las Vegas is unlike any other luxury resort hotel on the strip. It’s a place for the curious, the daring, the tastemakers & the misfits - where the lines between reality & fantasy are blurred.

In this transportive 360 campaign, the viewer falls into a cinematic fever dream that embodies the Cosmopolitan essence. We invite your imagination to roam freely as you meet mischievous characters in mind-bending scenarios that are only possible in your fantasies…and at The Cosmopolitan of Las Vegas.

In 2005, YouTube became famous for democratizing celebrity. So, for the launch of YouTube Shorts in 2022, we wanted to democratize another exclusive field - fashion.

It started by prompting YouTube creators to design a new DIY fashion line using only upcycled materials. Then, these "re-creators" could use the new Shorts platform to display their designs. Once they showed the online world what they, and their clothes were made of, we put them in the spotlight in the real world, dominating Soho with billboards and storefront window displays that featured our designer's creations - turning them into the unexpected stars of fashion week.

Webby Winner : Social - Fashion, Beauty & Retail Campaign

Webby People’s Voice Winner: Social - Fashion, Beauty & Retail Campaign

Mailchimp has always supported small businesses, helping them realize their dreams, gain momentum, and grow in ways they never thought possible. But in 2020, many business owners were faced with an unprecedented level of uncertainty. Understanding this, R/GA & Mailchimp created an animated anthem dedicated to the many small business owners who choose Mailchimp’s marketing platform — in the good times and the weird.

To create the story, we worked with hundreds of real, independent businesses to develop a set of characters that represented their many unique industries. It’s a celebration of the spirit of small businesses and how unstoppable they are once they’ve found their momentum. More importantly, it’s a promise to business owners everywhere: “As long as you never stop, neither will we.”

Vimeo Staff Pick
Ad Age: Creativity Pick Of The Day

Planned Parenthood exists to help people with periods get the reproductive healthcare they deserve. That’s why they created Spot On—a cycle-tracking app that empowers users to understand their bodies and advocate for themselves. To promote it, we made a one-night talk show hosted by Sasheer Zamata, formerly of SNL, to give airtime to stigmatized reproductive health conversations. Spot On Nightly featured five influencers—each with a personal connection to the cause—discussing periods, cultural taboos, birth control, health issues like PCOS, and more. Recognizing Gen Z's passion for self-care, we initiated a #30NightChallenge in which influencers made tracking a part of their nightly self-care ritual for 30 nights and reported back with learnings.

Our campaign resulted in an average of 15.5k new app users per week.

Shorty Social Good Awards Silver Honor

Shorty Social Good Awards finalist in Video

Gen Z feels that Instagram is the place for polished content, not authentic self-expression. So our campaign aimed to ignite Gen Z's enthusiasm for the versatility of Instagram Stories. We sought to redefine Instagram Stories as the ideal platform for casually sharing daily moments, not just life highlights. Our comprehensive approach involved creating hundreds of engaging video pieces. Here are a few of them…

Here’s a look at some work from our recent Peloton Holiday digital campaign.

Insight: When your workout is a joy, it’s a joy to work out.

Idea: In order to show the joy of working out with Peloton this season, we first had a think on what exactly makes the Peloton experience so great? The answer is our epic variety of unique class content + our one-of-a-kind, motivating instructors who know juuust what you need to keep you going.

We brought this to life through playful instructor sound bites (the cheeky :06s are my personal fave), a modern custom holiday track, and cheery set design; which brought the poppy but warm and fuzzy vibes we hoped would stand out on social...and they did!

Our campaign significantly outperformed benchmark, resulting in Peloton’s best performing digital holiday campaign to date.

The year was 2018. ASMR wasn’t everywhere, cohesive IG grids were everything, and Fair was a startup app that let you rent a car from your phone.

Popular with everyone from millennial artists to Uber drivers, Fair boasted of no credit checks, no paperwork, and no commitment. We were tasked with creating a Social Playbook and executing a few mini-campaigns to help this internet-born company walk, talk, and post like an internet-born company.

Many LGBTQ+ Americans outside of the largest US cities are still unable to participate in Pride celebrations due to location, fear, or societal pressure.

Verizon aspired to connect the LGBTQ+ community and supporters across the country, by leveraging the power of its network.

We saw this campaign through from start to finish… from concept to the sizzle video. It started as a non-Verizon specific, all-agency proactive brainstorm for Pride month and grew into one of Verizon’s most successful social-campaigns of all time (in terms of positive engagement).

ANA Award Winner | Multicultural Excellence